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Acme Co. is the presenting sponsor for this event.

ZENDESK Startups PRESENTS

AI Unscripted: Building a Defensible AI Business

Wednesday
, 
July 
15
 – 
Thursday
, 
July 
16

AUGUST 21 AT 5.30PM, LONDON

AUGUST 21

AT 5.30PM, LONDON

November 18, 8:00AM PT/11:00AM ET, 60 MINUTES

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Beyond the AI wrapper


AI products can be launched faster than ever. But speed of launch does not necessarily create lasting advantage.


The next generation of AI companies will need to build defensibility through more than their underlying model or initial product experience. That means creating superior customer experiences, developing proprietary data and context, and owning the customer relationship and distribution.


Join Zuye Zheng, Zenesk's Distinguished Engineer and Glenn Borok, Principle at Alumni Ventures, for a candid conversation about how AI startups can build businesses that become harder to replicate over time. 

Register now
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Hosted alongside our partners






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Can’t make this date? We'll record the session for the Peachscore community.

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Meet your speakers

 

Sami Ghoche 

VP, Applied AI

Zendesk

Delivered with


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Gold Sponsors


 What we'll explore: 

 


Join the 60 minute interactive session to understand:

•

What defensibility means in the AI era

•

Moving beyond the initial AI product or "wrapper"

•

The role of customer experience in building lasting advantage

•

How proprietary data and context compound over time

•

Owning the end-to-end customer relationship

•

Building distribution that competitors cannot easily replicate

What to expect

Agenda (optional)

Our product vision is robust. We’re building on conversational experiences with AI and making the agent experience more intuitive for all.

11:15 Breakout tracks begin

Our product vision is robust. We’re building on conversational experiences with AI and making the agent experience more intuitive for all.

TRACK 1

Product solutions and roadmap

Hear about the latest updates and releases—and how they can help your business.

TRACK 2

Make the most of Zendesk

Our experts show you how to customize Zendesk to fit your business needs.

TRACK 3

Emerging trends transforming CX

See what’s impacting the world of CX and beyond, alongside the best in the business.

TRACK 1

Panel: Delivering a customer first strategy with Zendesk

Harness the possibilities of AI

Our product vision is robust. We’re building on conversational experiences with AI and making the agent experience more intuitive for all.


Our product vision is robust. We’re building on conversational experiences with AI and making the agent experience more intuitive for all.

TRACK 2

Panel: Delivering a customer first strategy with Zendesk

Fall in love with personalized conversational experiences

Our product vision is robust. We’re building on conversational experiences with AI and making the agent experience more intuitive for all.


Our product vision is robust. We’re building on conversational experiences with AI and making the agent experience more intuitive for all.

12:30 Lunch

Our product vision is robust. We’re building on conversational experiences with AI and making the agent experience more intuitive for all.

13:00 Breakout tracks continue

TRACK 1

Panel: Delivering a customer first strategy with Zendesk

Harness the possibilities of AI

Our product vision is robust. We’re building on conversational experiences with AI and making the agent experience more intuitive for all.


Our product vision is robust. We’re building on conversational experiences with AI and making the agent experience more intuitive for all.

TRACK 2

Panel: Delivering a customer first strategy with Zendesk

Fall in love with personalized conversational experiences

Our product vision is robust. We’re building on conversational experiences with AI and making the agent experience more intuitive for all.


Our product vision is robust. We’re building on conversational experiences with AI and making the agent experience more intuitive for all.

TRACK 2

Panel: Delivering a customer first strategy with Zendesk

Fall in love with personalized conversational experiences

Our product vision is robust. We’re building on conversational experiences with AI and making the agent experience more intuitive for all.


Our product vision is robust. We’re building on conversational experiences with AI and making the agent experience more intuitive for all.

Meet your speakers


Zuye Zheng

Distinguished Engineer

Zendesk

Glenn Borok 

Principal

Alumni Ventures

Meet our partners

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Logo Co. is the presenting sponsor for this event. 

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Logo Co. is the refreshment sponsor for this event.

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Acme Co. is the presenting sponsor for this event.

Save your spot and join us virtually on November 18.

An introductory paragraph set in a slightly larger size can help provide a rhythm to the typography and help increase the legibility of the page.

Can’t make this live session? Register and we'll share the recording after the event. 

register
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Meet our speakers


Born in Helsinki and grown in Berlin, Mark is building the world’s most powerful event producer platform, powered by industry-leading AI.

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©Zendesk 2026

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